Information Architecture & Navigation

Effective navigation approach

Navigation options are visible and clear

Task flows support specific user goals and eliminate user error

Sense of place is clear - user is not lost in the website or workflow

Number of pages or clicks to complete task is appropriate for the workflow 

Effective content design and information organization

Content and functionality are logically classified and grouped

Labels are distinctive and descriptive

Menu category and sub-category names/labels are clear and mutually exclusive

Alphabetical sorting is avoided and only used when there are no better alternatives for grouping items in related groups

Menu labels clearly describe underlying content and meet user expectations